This is a situation very different from the one the country faced in 1948, when Peixoto & Cury Advogados was founded in the city of São Paulo under the name of Castro e Barros Advogados and the leadership of Duarte Vaz Pacheco do Canto e Castro, an eminent Brazilian law scholar of his time. Back then, the Brazilian industry was embryonic - if compared to the development achieved subsequently - and the economy was taking its first steps towards internationalization given the arrival of some pioneer multinationals, especially in the pharmaceutical, automotive, infrastructure, machinery and equipment industries. The following years brought along the so-called Golden Years, represented by Bossa Nova. In the sports arena, euphoria reigned after the World Soccer Championships in 1958 and 1962.
Amidst that environment, Peixoto & Cury was consolidating itself in the practice of law. Its mission was to be a law firm able to assist its clients to understand that new flourishing Brazil, including in the light of the new foreign capital law enacted in 1962. After all, the economic, social and political transformations had exposed the corporate sector to increasingly complex challenges. The first international companies coming to the country needed assistance to become knowledgeable about both the laws and regulations, as well as the market of a region the reality of which was significantly distinct from the one they were familiar with.
In the 1970s, the movement became more intense and qualified legal counseling became even more important in the country’s business world. Those were the “Economic Miracle” years, a time of two-digit GDP growth rates and high investments in infrastructure works (energy, ports, power plants, roads, etc). Next, more multinational companies came and contributed to further diversify the business scenario. It was also around that time the world was shaken by the oil crisis. The 1980s and the first half of the 1990s followed, and were hallmarked with the devastating adverse effects of hyperinflation.
After that period of distress, “Plano Real” was introduced and offered the foundations to a new cycle of economic development, which was accompanied by political stability and the advance of globalization. The Brazilian economy then opened itself to the world and there came new juridical and regulatory challenges.
Along all these years, in times of turbulence and in moments of prosperity, we stood by our clients, actively advising them to ride through periods of incredible volatility. To do so, we always positioned our radars to reach the transformations in course in Brazil and worldwide. Along the decades, we structured ourselves to become a full-service law firm while, concurrently, we endeavored to offer a customized service to each and every one of our clients. Clients we have advised, on a multidisciplinary basis, on our four large practice areas: corporate law, labor law, taxation, and litigation.
It is our belief that in a full-service law firm, customized client service is achievable only by means of the education and culture of lawyers committed to the tradition of the firm. Thus, Peixoto & Cury’s timeline is marked by a permanent search for development and qualification of its lawyers. Staff training via continued education in the main Brazilian and foreign schools has always been encouraged and supported. We feel human capital is our most precious asset and the guarantee to preserve, for the next decades, the same success and respectability achieved in more than 66 years of history. This is the legacy for the next generations.