Areas of Practice:

Advertising and Entertainment

Since the implementation of advertising self-regulation in Brazil, our office has acquired relevant experience in helping advertising and entertainment clients, such as advertising agencies, digital companies, promotions and events companies, producers and advertisers.

Entertainment: legal advice related to promotions, sporting, musical and cultural events, including drafting and revision of contracts, guidelines for tax incentives for private support to sports and culture.

Advertising Agreements: advice related to drafting, negotiation and revision of advertising contracts, including development and content publication covering negotiations in three (3) segments: advertisers, advertising agencies and communication mediums.

Regulatory: legal counsel for agencies (full service or specialized) in certification procedures and re-certification with the Standard Norms Executive Council (CENP). We also work with the Self-Regulatory Advertising National Council (CONAR) to represent clients in administrative defenses.